True digital optimization is built on cross-functional collaboration, technical synergy, and shared execution. Below is a collection of endorsements and feedback from the direct peers, strategic colleagues, and team members I’ve had the privilege to build alongside—reflecting a shared commitment to data-driven growth, tactical problem-solving, and user-centric excellence.
ACCOLADES
Named an Industry Innovator
Global Feature: Hidden Gems in Optimization
Recognized by Convert.com and the Women in Experimentation (WiE) global network as one of five female innovators redefining conversion rate optimization. The profile spotlights advanced technical leadership in landing page performance...
Developed an award-winning digital strategy for the Greater Palm Springs CVB to accelerate direct-flight promotions. Utilizing Simpleview’s (now Granicus Destinations) dynamic content module, the strategy deployed real-time messaging tailored to each incoming geolocation target, maximizing contextual relevance and securing a Desert Ad Fed Silver Award...
Building smarter systems, stronger teams, and better businesses
"As our most senior expert in CRO and leader of our Strategic Services team, Michele was a highly-strategic player-coach who built a tremendous reputation... Michele's deep knowledge of CRO, relentless effort, and mastery of customer relationships directly led to hundreds of thousands of dollars in churn prevention—all while managing a substantial client portfolio. She possesses an uncommon ability to blend creativity with a scientific approach to testing and uncover incremental gains that lead to real ROI."
— Dan Schlung, Executive Leader at Instapage (Former)
Dan directly managed Michele
Deep Technical Agility & Innovation
"The level of care and thoroughness she brings to her CRO work is exceptional — always precise, always on point, and always delivering real value. But what makes Michele even more impressive is how deeply technical she is. She doesn't just work with the platform — she explores it. Whenever a new feature drops, she's the first to dive in, uncover its FULL potential, discover use cases others wouldn't think of, and find creative workarounds that move the needle."
— Andreea Ves, Customer Success Manager at Instapage
Michele was a cross-departmental senior peer
Cross-Functional Design Alignment & Mentorship
"Michele is the best CRO Specialist I've had the pleasure of working with... In our collaboration, we worked together toward delivering high-quality landing pages. I always made a point to learn from her recommendations — her insights were sharp, practical, and directly contributed to meaningful conversion improvements. But Michelle was more than a colleague to me — she was a mentor. She shaped the way I think both technically and in how I approach collaboration."
— Andreea Miclaus, Senior Visual Designer at Instapage
Michele was a cross-departmental senior peer
Revenue Generation & Intrapreneuriship
"Michele stands out for being motivated, clever, and imaginative. She initiated and spearheaded an effort to develop an entirely new managed service offering for clients that took off and ended up generating significant revenue for years and years. She was not in a position of particular authority when she did this; she saw the need and the opportunity and she made it happen. I would hire Michele in any position where vision, intelligence, and organization are key."
— Paul McLeod, Senior Analytics & Data Leadership at Simpleview (Former)
Paul was a cross-departmental senior peer
Want to read more?
Explore additional peer recommendaitons and professional updates on my LinkedIn profile.
KUDOS
"Michele is a force in CRO and digital marketing. No technical snafu or tracking glitch is too complicated for her to figure out. She remains completely unflappable in the face of any challenge."
— Allison Lee, Product-Led Growth
"People would probably compete in something extreme, like an Iron Man race, for a spot on Michele's team just to work with such an impressive, well-rounded peer."
— Madison Brown, Ad-Tech Leader
"Her communication style allows her to explain complex solutions to non-technical business leaders, increasing buy-in and client engagement at all levels."
— Austin Richards, CX Director
Awarded on
01/20/2026
Awarded by
Andreea Ves
Knowledge Sharing Star
I'm really grateful for having Michele as a colleague, as she is always soooo knowlegeable and so eager and happy to share her invaluable insights! She deserves all the award badges for sure! TYSM!
Awarded on
11/03/2025
Awarded by
Andreea Miclaus
Feature Hero
Your contributions are invaluable - from hosting engaging webinars to sharing CRO insights and coaching my client-facing skills. Your support makes all the difference!
Awarded on
05/22/2025
Awarded by
Kitti Bakai
Thank you!
Thank you for always adding something useful and informative to our threads. You're always there to help out anyone you can, and that's truly remarkable! <3
Awarded on
05/08/2025
Awarded by
Andreea Miclaus
Amazing Mentor
Thank you for your support and mentoring in helping me prepare for presenting at the Webinar. You helped me push myself out of my comfort zone.
Awarded on
04/28/2025
Awarded by
Vladislava Barzin
Troubleshooter
Michele, you are an absolute rockstar! 🚀 Thank you for always stepping up, helping out, and doing an incredible job every time. You're amazing!
LET'S WORK TOGETHER
Strategic Digital Growth & High-Performance Leadership.
