Experience

Directed the Conversion Rate Optimization (CRO) arm of professional services, leading cross-functional teams of designers and engineers.
Lead full-funnel growth strategies for clients, using data-driven landing page optimization and behavioral psychology to improve conversion performance.
Provided strategic oversight as the "Voice of the Customer" for the Product team, providing feedback and UX testing to ensure new features align with real-world user needs.
Consulted on high-stakes sales calls as a subject matter expert to help close complex deals by demonstrating strategic ROI.
Spearheaded a proactive service model for 100+ accounts that transformed the customer relationship, increasing service hour utilization from 20% to 80%.
Researched and launch 11+ new strategic service offerings to expand our portfolio and provide measurable value to customers.
Lead product education initiatives and webinars to showcase new features and share industry-specific growth trends.

Managed the testing lifecycle, from hypothesis to deployment, across 100s of landing pages.
Directed cross-functional copy, design, and engineering teams to deliver optimized digital assets.
Identified and executed optimization opportunities across digital channels.
Designed custom reporting frameworks to communicate ROI, success metrics, and expansion opportunities.
Developed and tracked personalization hypotheses against key metrics to validate performance and value.
Created a centralized repository of optimization learnings and strategies to share best practices.
Elevated the expertise of peers through direct coaching and shared strategic insights.
Managed the end-to-end contract renewal process to impact retention rates through proactive health checks and value realization.
Aligned digital goals with client growth through strategy-focused customer conversations.
Created workflows and relationship management processes to streamline service delivery.

Directed a team of CRO Analysts and oversaw the strategic allocation of resources and project deliverables.
Designed and governed the strategic framework for CRO services.
Developed data-driven conversion/UX strategies while employing SEO best practices.
Scaled digital performance through integrated A/B, MVT, and sequential testing frameworks paired with data-driven content personalization.
Analyzed and reported on relevant metrics to track progress and evaluate results for KPIs.
Interdepartmental liaison between customer, creative, and engineering team to coordinate support as needed.

Michele Barnes