Bridging the gap between user behavior and performance analytics, I deliver actionable strategies that transform how brands approach digital conversion and strategy. My speaking experience spans a diverse range of formats designed to equip teams with the strategic frameworks required to solve friction and scale revenue:
Conferences & Panels: Delivering grounded perspectives on digital strategy, conversion rate optimization, and shifting consumer trends.
Marketing Webinars & Video Series: Unpacking specialized, topic-based workflows, trends, and real-time growth frameworks for digital marketing teams.
Product Education: Leading educational sessions focused on new product features and mastering optimization techniques for hands-on skill development.
STAGE & PANELS
Hubspot's Inbound Conference
At INBOUND '23, I had the opportunity to speak in the RollWorks lounge presenting, "How to Optimize for Conversion using ABM & Personalized Landing Pages"
The session delivered a tactical framework to pair Account-Based Marketing (ABM) with data-driven segmentation for scaling personalization to drive measurable growth. It covered mapping the customer journey and leveraging A/B testing providing real-world case studies.
In Seattle and Chicago, I was able to take the stage as a panelist to provide online e-commerce strategy to a variety of brands.
Topics spanned across channel optimizations, whether big box resellers were friend or foe for e-commerce brands, and how to better target and sell to target markets.
Retail Summits – Seattle & Chicago
In Seattle and Chicago, I was able to take the stage as a panelist to provide online e-commerce strategy to a variety of brands.
Topics spanned across channel optimizations, whether big box resellers were friend or foe for e-commerce brands, and how to better target and sell to target markets.
Digital Summit – Phoenix
At Digital Summit, I presented, "Create High-Converting Landing Pages: The Rise of Personalization, AI, and Video in 2023"
The session delivered a comprehensive look at the key digital trends of 2023, specifically focusing on the intersection of personalization, video marketing, and artificial intelligence. It provided a tactical framework for segmenting audiences, creating high-impact video, and ethically leveraging AI tools to automate content and optimize ad targeting.
At BCTIC, I presented, "End the Suffering of Bad UX."
The session evaluated the critical role of user experience in driving website performance, specifically focusing on the intersection of usability, web accessibility compliance, and CRO. It provided a 7-step data framework for uncovering technical barriers and friction points, alongside a structured methodology for designing hypotheses and prioritizing A/B tests to achieve measurable growth.
At BCTIC, I presented, "End the Suffering of Bad UX."
The session evaluated the critical role of user experience in driving website performance, specifically focusing on the intersection of usability, web accessibility compliance, and CRO. It provided a 7-step data framework for uncovering technical barriers and friction points, alongside a structured methodology for designing hypotheses and prioritizing A/B tests to achieve measurable growth.
In collaboration with my team mates, I presented, "Your Complete Guide to a New World of Digital Marketing."
The session delivered a deep-dive into the six stages of the digital marketing cycle, specifically focusing on the integration of data research, content creation, SEO, and paid media distribution. It provided a framework for mapping the digital marketing cycle, utilizing keyword analytics tools to align messaging with user intent, and implementing data-driven A/B testing strategies to optimize both landing pages and email marketing automation campaigns.
In collaboration with my team mates, I presented, "Your Complete Guide to a New World of Digital Marketing."
The session delivered a deep-dive into the six stages of the digital marketing cycle, specifically focusing on the integration of data research, content creation, SEO, and paid media distribution. It provided a framework for mapping the digital marketing cycle, utilizing keyword analytics tools to align messaging with user intent, and implementing data-driven A/B testing strategies to optimize both landing pages and email marketing automation campaigns.
I have had the opportunity to run sessions at Simpleview's Summit on numerous occasions. Throughout my tenure and as my digital marketing skillset grew I covered numerous topics including:
Do You Video
Building a Successful Conversion Optimization Program
Create a Conversion Strategy that Doesn't Suck
Beyond the Click – Turning Clicks into Conversions
UX & SEO – Best Friends Forever
Simpleview Summit
I have had the opportunity to run sessions at Simpleview's Summit on numerous occasions. Throughout my tenure and as my digital marketing skillset grew I covered numerous topics including:
Do You Video
Building a Successful Conversion Optimization Program
Create a Conversion Strategy that Doesn't Suck
Beyond the Click – Turning Clicks into Conversions
UX & SEO – Best Friends Forever
WEBINARS
Air Date: August 12th, 2025
Beyond the Funnel:
How Smart Emails + Intentional Pages Drive Real Engagement
Today’s marketers navigate messy, multi-touch journeys. See how Benchmark Email and Instapage help turn interactions into a chance to connect and convert.
Hear from ASU and Instapage to learn how to launch campaigns in just days (not months), run effortless experiments, and iterate fast to find those high-ROI channels and programs.
The 2024 Marketing Playbook for ROI Focused Growth
Learn about proven agile marketing playbooks that you can put to action right away. See real life examples of how the Boll & Branch Marketing team uses Instapage to maximize ROI and achieve consistent results.
Our marketing experts will show you how to engage with and convert your audience with tips for how you can strategically incorporate proven tactics into your plans to boost ROI.
Building a Winning Marketing Plan (ROI Guaranteed)
SocialBee, Instapage, and ShortStack partner up to show you how to build a strategic marketing plan that aligns with business goals, attracts a target audience, and delivers measurable results.
AI tools for marketing have a range of uses and you may be wondering how to best incorporate them into your day to day. Explore practical ways you can start leveraging AI for increased productivity and better marketing campaign results.
Swytch Bike and Instapage outline how to build a strategic growth marketing plan that focuses on cyclical user journeys across attraction, engagement, retention, and referral to align with business goals and deliver measurable results.
Walk through the immediate steps you can take to improve conversions and your return on ad spend. Learn strategies to tackle common digital marketing challenges and the steps you can take to improve campaign performance.
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