This space serves as a central hub for the methodologies, toolsets, and industry benchmarks I have built, deployed, and proven in the field. Explore a curated selection of frameworks designed to unpack user behavior, solve friction, and scale digital revenue:
Blogs: Forward-looking industry commentary, user psychology breakdowns, and deep dives into modern digital experience design.
Case Studies: Data-backed, retrospective reviews of full-funnel architectures, continuous optimization testing, and real-world conversion lifts.
Assets: One-sheets, frameworks, downloadable checklists, and practical optimization resources built for active digital marketing teams.
BLOGS & ARTICLES
Why Your Business needs a CRO Audit
Using an Audience-First Focus to Convert Visitors
5 Steps to Nailing a CRO Audit
CRO audit checklist: Identify the conversion actions that matter to your business Focus on the touchpoints that matter…
Landing page strategy: Create conversion-focused landing pages to get the most out of your efforts and guide visitors towards the action you want them to take....
Get the guide: See what's changing in Google Analytics and how to get ready for the transition to the next level of cross-device, event-based reporting...
Get the guide: See what's changing in Google Analytics and how to get ready for the transition to the next level of cross-device, event-based reporting...
A/B testing strategy: Prioritize website goals and eliminate testing bias. Use continuous A/B testing to turn digital traffic into real-world tourism growth...
Shift your digital strategy from content volume to high-value quality. Explore three key areas to focus on to turn website content failures into future growth wins...
*Please note link is a screenshot of the original article.
Applying Kaizen to Your Website
Applying Kaizen to Your Website
Steps to Continuous Optimization
Adopt a philosophy of continuous, data-driven improvement. Learn how to eliminate funnel friction, leverage high-contrast visual cues, and deploy targeted user testing to scale conversions...
*Please note link is a screenshot of the original article.
Steps to Continuous Optimization
Adopt a philosophy of continuous, data-driven improvement. Learn how to eliminate funnel friction, leverage high-contrast visual cues, and deploy targeted user testing to scale conversions...
*Please note link is screenshot of the original article.
CASE STUDIES
19%
Increase in Sales
Driving DTC Scale through Personalization
Postclick partnered with Audien Hearing to overcome internal resource constraints and eliminate generic homepage ad routing. With segmented landing page variations that targeted affordability and emotional value propositions alongside split testing, the team improved relevance across the user journey and captured a 19% conversion rate lift in under two months...
Viva Eve partnered with Instapage to optimize landing pages for social media traffic. By deploying sticky header and footer elements to keep the primary CTA persistently visible on desktop and mobile viewports, the team eliminated scrolling friction and secured a 40% lift in appointment scheduling...
Simpleview analyzed the meeting planner user journey to identify where critical traffic was dropping off into leisure content. By engineering curated B2B navigation widgets, removing footer distractions, and positioning high-priority anchors, the team plugged the conversion leaks and secured a 128% increase in total RFP submissions...
Simpleview deployed heatmaps, scroll maps, and heuristic analysis to identify immediate optimization opportunities for Tourism Saskatoon. By implementing less committal call-to-action copy and embedding the primary booking engine across the highest-volume travel planning pages, the team successfully captured a 40% lift in total conversion rates...
Simpleview applied the serial position effect to redesign the navigation layout for Cumberland Valley Visitors Bureau. By moving buried high-priority conversion anchors to prominent top-tier placements, the team streamlined the user discovery path, securing a massive 600% lift in CTA click-through rates...
*Please note link is a screenshot of the original article.
160%
Increase in Visitor Engagement
Mitigating Visitor Anxiety to Lift Engagement
Simpleview developed a targeted strategy to ease travel anxieties during reopening the reopening phases of the COVID pandemic. By deploying a schema-optimized FAQ widget across high-volume category paths, the team provided immediate info transparency, eliminated search friction, and captured a 160% lift in visitor engagement...
*Please note link is a screenshot of the original article.
513%
Increase in eNewsletter Signups
Optimizing the Footer for Conversions
Simpleview created a targeted UX test to scale email acquisition across internal page funnels for the Greater Columbus CVB. By systematically deploying a persistent newsletter call-to-action to the interior footers across the site, the team completely disproved traditional footer scrolling bias, securing a 513% increase in eNewsletter signups...
